Musings, Rants, & Tinfoil Hat Moments

9 “Real World” Ways Small Businesses Can Use Social Media To Their Benefit – Part 1

Let’s face it. These days if you are not exposing small business online you are clearly not only a dinosaur holding on to the last remnants of a time long passed, but you are in danger of your business going belly up at some point and becoming extinct.

Social Media is all around us live, kicking, and evolving at such a rapid pace that it’s quite easy to get lost in the trends that suddenly arise from nowhere, and most people get confused on how to dominate this medium effectively for their business.

The end result is then half assed facebook business pages, twitter accounts that look like either ghost towns or are full of spam traffic, and blogs that just regurgitate the same bullshit over and over again.

I’m going to take this moment to point out some “9 Real World” ways to use Social Media to promote your business effectively, help you develop the relationships crucial to your company, and to get the leads you need to help grow your business while educating yourself at the same time

This will be a 3 part series extending through out the next 6 days and will be mostly aimed at small, local businesses and home business owners, however larger companies can also gain much from these tips.

Let’s get it popping with the first 3.

Branding Yourself And Your Business


Personal Branding - Al Spaulding

It all starts with Identity, and it all ends with Identity. That’s a simple truth that while so easy to comprehend can be quite a task to achieve. I started with this one because I believe this is the single most important step you have to take when not only starting your business offline but especially if you’re taking that step online. The market is saturated with everybody doing everything online these days. Where as before you perhaps only had to compete with local competitors, these days you can live in Miami, Florida and a competitor from Tampa, Florida or  Chattanooga, Tennessee can scoop up your potential clients. This can happen not because they offer more than you but because they have successfully branded themselves and created an identity that appeals to the market you both share and created a memorable stamp that will draw in clients and customers.

Being Different Creates The “Brand”

Do not be afraid to step out and do something unorthodox to what your competitors are doing. While there has been much success amongst businesses that do the same thing, you will notice that the ones that stand out have found a formula that places them above the rest because they established themselves into a micro niche by narrowing down their market for what a specific class of potential clients.

For example take a look at the “Mini Cooper” car company. When they came out into the market about 10 years ago the move then was big, extravagant, SUV’s and cars. There was no demand really for small cars, as it just wasn’t appeasing to the market. They however capitalized off that by sticking to their format and catering to that small micro niche market that “did” embrace small cars. Instead of trying to convince people that small cars was the way to go they branded themselves into the small car market and it has paid off big time for them. They were visionaries in the sense that they offered an alternative to what the market wanted and what the competition was offering. 

Fast forward 10 years later and now you have other small car companies like “Fiat” entering the car sales market here in the United States and aggressively pursuing that niche that the “Mini Cooper” car company not only established but now have on lockdown because they were the pioneers at it.


Being different in marketing is not something new. Personalizing your brand is something that is Marketing 101 however most of us fail to use it the correct way hence just being just another color in a suffocated collage as opposed to being our own free breathing painting.


Send Traffic To Your Website Effectively

Send Traffic To Your Site - Al Spaulding

Effective Social Media Marketing can definitely help boost the traffic going to your business site in a multitude of ways. By putting a blog onto your website you can post articles from there on facebook, twitter, and other social bookmarking sites and in the process you will have visitors visiting your site by clicking on those links, reading the information you have to offer, and then viewing your main sites products and services.

An In Depth Example So You Can Grasp What I Mean

Gloria owns a catering business and has a facebook page, a twitter account, along with a website which is her main base for her small, fledgling company. She continuously spam blasts through facebook and twitter specials, and promotional deals she has going on in an effort to drive traffic to her site and get more business. Her facebook business page consists of family, friends, and a few clients here and there while her twitter account is full of random people who follow accounts like TMZ, or P.Diddy, and could give a damn about what she is selling.

Frustrated beyond belief she then decides to add a blog to her company site.

She then starts blogging about various subjects like:

  • Catering tips
  • Parties her company has worked
  • The benefits of hiring a catering company as opposed to cooking for a party yourself
  • Success stories along with funny moments that happen through out her daily business life
  • She adds pictures and videos to give her visitors a visual look into the life of a catering company
  • She adds an email sign up form to her site encouraging her visitors to subscribe for the monthly newletter which will have deals, specials, and the occasional recipe.
  • Gloria also starts writing reviews on why she prefers cookware A versus cookware B, and various other reviews in regards to the tools of her trade.

She then starts using facebook, twitter, linkedin, and other social media sites to promote her posts and drive traffic back to her site. Now all of a sudden she is noticing her twitter followers are becoming targeted because people want to read what she has to offer. Her facebook likes go up because potential clients are interested in the benefits of hiring a catering company and see her as a guide or teacher. She is constantly answering questions on facebook and starts connecting with more like minded people in her industry.

Her business starts to grow at a faster pace because now she is seen as an authority who provides an inside look into the world of catering, and want to be part of that experience.

She also notices that her website is now on the first page of the search engines when you enter in “catering” because of all the traffic going to it.

Gloria has now found a way to use “Social Media Marketing” to her advantage because she is “Marketing While Being Social.” She has given people a solution without trying to sell them. People do not want to be sold. In today’s market people want solutions. If you are an authority on solutions they will come to you. Get the picture?


Provide Customer Service Via Facebook And Twitter

customer service social media - alspaulding

Encourage people to ask questions on your facebook wall and your twitter account. Product specific questions arise and when you answer that, it may answer the same questions others have or encourage different questions all together. When you provide people with answers via social media they feel comfortable with you. Other people/fans/potential clients see that you are a company that interacts with no hesitation and will feel more comfortable asking questions themselves. That in itself can be a difference maker between you and your competitor.

Final Note

I hope you enjoyed Part 1 to my 3 part series. I highly encourage you to leave your comments, questions, and thoughts below as feedback is always welcome.

Make sure you join me on facebook as I will be posting small tips here and there as well as time goes by in the near future. I am also on google +  feel free to add me to your circle there.

Stay tuned for part 2


Al Spaulding Signature


  • Reply
    Divas Closet
    September 29, 2011 at 1:03 PM

    very interesting Article, will be on the look out for the others.

    • Reply
      September 29, 2011 at 1:19 PM

      Glad to see that you enjoyed it. Decided to break it up into 3 parts as I felt the article would have been entirely way too long. Glad to have you come visit and I look forward to seeing you here again. =)

  • Reply
    Herbert@Locally Made
    September 30, 2011 at 1:29 AM

    Im looking forward for part 2 Sir Al.. This is really helpful for newbies like me 🙂

    • Reply
      September 30, 2011 at 1:59 AM

      I’m really excited about Part 2. I will be pulling no punches with it and will do all I can to make sure it is as informative as part 1. Stay tuned Herbert. 🙂

  • Reply
    Mark Thompson@Nashville golf homes
    October 4, 2011 at 9:05 AM


    This is a great discussion about the ways to enjoy the benefits of social media. A lot of businesses out there are using social media merely to promote business. It is often overlooked that the use of social media is customer service, listening to what people say about your brand. Thanks for the post! I’m learning so much from you.

    • Reply
      Al spaulding@Social Media
      October 4, 2011 at 9:20 AM

      I’m actually editing Part 2 as we speak. I will have it posted in a couple hours. You’re right about what you said. A big part of Social Media is listening to and knowing how to cater to the needs of your clients or customers. It’s a sad fact that many businesses and companies are not only underestimating the power of Social Media but utilizing it wrong in some instances. Glad you enjoyed the article. Stay tuned for part 2. 🙂

  • Reply
    Brian Kinkade@Parker real estate
    October 5, 2011 at 7:09 AM

    I use social media for 2 main reasons. 1. For traffic. Besides SEO, social media can get us the traffic we want from relevant people. It also gives us an opportunity to expand the range of our readers or audience. 2. Customer feedback, nothing helps our business more than hearing feedback from customers, good or bad. We can directly communicate with them through social networking sites which makes it easier for us.

    • Reply
      October 5, 2011 at 9:43 AM

      I’m assuming from your user ID that you are in the real estate field Brian and you are definitely on the right path in regards to how you are using Social Media for your business. The key is “knowing how” to properly use it because the funny thing about Social Media is that it can be a whole big waste of time if not used correctly. Glad to see that you are using Social Media to develop relationships with potential and current clients/customers. Appreciate your feedback. Cheers.
      P.S. Make sure you check out Part 2. It’s already up. 😉

  • Reply
    Kindle Fire
    October 5, 2011 at 8:23 PM

    … [Trackback]…

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  • Reply
    Jeff@Lemonade Business
    October 11, 2011 at 7:14 PM

    We have had great success by creating short educational videos and sharing on YouTube. YouTube also provides the HTML code so that we can embed the videos on our pages and blog posts. When a customer watches you on video, it gives them a chance to get to know you before they pick up the phone or place an order.

    • Reply
      October 11, 2011 at 7:58 PM

      Youtube is an excellent platform for small business exposure via Social Media. Using it in the way you are is creating a relationship with your clients/customers while educating them as the same time. Powerful technique. It even adds a bit of reputation management as well. Kudos. 🙂

  • Reply
    October 13, 2011 at 12:29 AM

    jonagusto I had this article saved some time in the past but my computer crashed. I have since gotten a new one and it took me a while to come across this! I also really like the design though….

    I had this article saved some time in the past but my computer crashed. I have since gotten a new one and it took me a while to come across this! I also really like the design though….

  • Reply
    Lionel@McAllen Homes for Sale
    December 24, 2011 at 6:46 AM

    Hello, I read your blog regularly. Your story-telling style is witty, keep doing what you’re doing!

  • Reply
    Cristine@earn link sharing
    January 2, 2012 at 12:04 PM

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  • Reply
    Fatima Hipolito
    January 12, 2012 at 8:00 AM

    This Benifit you share in here Al was really great and very interesting this is my first time to see like this.

  • Reply
    Esteban@Submit your website
    January 16, 2012 at 6:51 AM

    Finally some good article, thanks!

  • Reply
    Adam@Social Networking Development
    January 19, 2012 at 5:46 AM

    Well popularity of social media has increased a lot. Social media is indeed good to market your business and to get traffic as well. You can increase your sales also with this.

  • Reply
    Wedding catering in San Diego
    January 28, 2012 at 8:53 AM

    Really strong tutorial Step by step about how to get benefit. I really appreciate your work. Keep this good work up. Now a days i am studying and was searching about social media.

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